MBAASB'S MBA IS

Pgdm Highlights

A 2-year, full-time course across 4 semesters

Pgdm Highlights

Recognised by Cochin University of Science and Technology(CUSAT), AICTE (Govt. of India) Approved

Pgdm Highlights

Enriched with a core of fundamentals of
Management science

Pgdm Highlights

Offering a variety of specialisations (Finance, Marketing, Operations, HR etc) by giving a choice of electives. This provides a degree of flexibility to suit individual interests and goals and prepares students for their professional future.

ASB has been offering a PGDM program since its inception. In keeping with the current trend and the changes being made in IIMs to award MBA instead of PGDM, ASB has taken a conscious decision to seek recognition Cochin University of Science and Technology (CUSAT). On completion of your studies in ASB, CUSAT will award you the MBA degree.


The CUSAT Advantage :


CUSAT is one of the most prestigious universities in Kerala for management education. It was one of the pioneers in India in design and delivery of the MBA programme. CUSAT is known for stringent quality control, regular updating of syllabus, and timely examination, all of which are crucial for your transition to a corporate career. CUSAT has the strongest management alumni network in Kerala which will help you network.


The ASB Advantage :

Faculty and Pedagogy

Faculty and Pedagogy

ASB is known for its teaching, pedagogy and matching infrastructure. Its Harvard style theatre class rooms are meant to initiate intense discussion through cases leading to experiential learning. Theatre class rooms facilitate addressing everyone else in the class as you give your analysis and recommendation of the solution to the situation given in a case and defend your analysis. This enhances your communication and self-confidence, two most important aspects that leads to successful selection for a managerial position. ASB’s faculty with an average of over 15 years of work experience knows how to guide your learning for corporate success.

Value Added Courses

Value Added Courses

ASB enriches the university curriculum with over 25 value added courses. These helps you to compete successfully for a job.

Unique Leadership Development Center

Unique Leadership Development Center

ASB’s leadership center is a unique facility that you will not find in any management institutes. Its focus on developing you as a leader using 8 integrated psychometric tools will make you stand out among the crowd not only during an interview, but also when you join your company after your MBA.

We Support and De-risk You

We Support and De-risk You

ASB gives you an opportunity to you to develop as an entrepreneur. After your MBA, you can set us an incubation center to build your business. ASB will be happy to provide you space and facilities free of cost for one year. In case you found the going tough and wants to revert to a career, you can join ASB’s placement process provided you take that decision within two years of completion of your MBA.

Duration and Program Architecture.

MBA is a two years, four semester program. Between the first and the second year you are required to do an internship in an industry for not less than 45 days. First two semesters consist of core or compulsory courses. During the third and fourth semester you can take up as many as 7 electives from a wide range of specializations: Marketing, Finance, Human Resources, Information Technology Management, Production and Operations Management, International Business, Travel and Tourism, or General Management. You need to take up at least 3 courses from the same specialization area to claim that you have specialized in that area. See list of courses for more details.

Examination Pattern

Each course of the MBA Program is a 3 credit course. You have to pass in both internal and external examinations separately. Each of these is for 50 marks. To qualify to write the examination, you need to have at least 75% attendance.

SEMESTER WISE COURSES AND LIST OF SPECIALIZATIONS

(subject to modification by the CUSAT)

Semester 1

Course Code

Course

Core (C)/ Elective (E)

Credits

Int Mks

Ext Mks

Tot

SMS2101

Management Concepts and Organizational Behaviour

C

3

40

60

100

SMS2102

Quantitative Techniques

C

3

40

60

100

SMS2103

Managerial Economics

C

3

40

60

100

SMS2104

Business Communication

C

3

40

60

100

SMS2105

Financial Accounting

C

3

40

60

100

SMS2106

Business Environment

C

3

40

60

100

SMS2107

Indian Ethos and Business Ethics

C

3

40

60

100

 

Managerial Skill Development

C

Nil

3 hrs per week

Semester 2

Course Code

Course

Core (C)/ Elective (E)

Credits

Int Mks

Ext Mks

Tot

SMS2201

Financial Management

C

3

40

60

100

SMS2202

Marketing Management

C

3

40

60

100

SMS2203

Operations Management

C

3

40

60

100

SMS2204

Human Resource Management

C

3

40

60

100

SMS2205

Management Accounting

C

3

40

60

100

SMS2206

Research Methodology

C

3

40

60

100

SMS2207

Business Law

C

3

40

60

100

SMS2208

Information Technology for managers

C

3

40

60

100

Semester 3

Course Code

Course

Core (C)/ Elective (E)

Credits

Int Mks

Ext Mks

Tot

SMS2201

Management Science

C

3

40

60

100

SMS2202

Organisational Analysis and processes

C

3

40

60

100

SMS2203

Entrepreneurial Development

C

3

40

60

100

 

Elective - 1

E

3

40

60

100

 

Elective - 2

E

3

40

60

100

 

Elective - 3

E

3

40

60

100

 

Elective - 4

E

3

40

60

100

 

Managerial skill development

NC

Nil

Non-credit course

 

Report based on summer Internship/Organizational study

 

Nil

Non-credit course

Semester 4

Course Code

Course

Core (C)/ Elective (E)

Credits

Int Mks

Ext Mks

Tot

SMS2401

Business Policy and Strategic management

C

3

40

60

100

SMS2402

Environment Management

C

3

40

60

100

SMS2403

Project work

C

3

0

100

100

 

Elective – 5

E

3

40

60

100

 

Elective – 6

E

3

40

60

100

 

Elective – 7

E

3

40

60

100

 

Comprehensive Viva-Voce with external examiners

C

3

0

100

100

Sample list of courses included in the popular electives of Marketing, Finance and Human Resources (subject to modification by CUSAT)

FINANCE

1. International Finance

2. Industrial Finance

3. Working Capital Management

4. Corporate Taxation

5. Security Analysis and Portfolio Management

6. Management of Financial Services

7. Financial Derivatives

8. Corporate Restructuring

9. Banking Services

10. Financing Small Business

11. Insurance Services

12. Management of Risk in Banking Business

MARKETING

1. Consumer Behaviour

2. Advertising Management

3. E-Commerce

4. Marketing Research

5. Strategic Marketing

6. International Marketing

7. Sales Management

8. Services marketing

9. Brand Management

10. Retail management

11. Industrial Marketing

12. Distribution management

13. Customer Relationship Management

14. Digital Marketing

15. Marketing Analytics

16. Strategic Marketing for Non-Profit Organizations

HUMAN RESOURCES

1. Strategic Human Resources Management

2. Management of Industrial Relations

3. Management Training and Development

4. Global Human Resources Management

5. Compensation Management

6. Human Resources Planning and Development

7. Organizational Change and Intervention Strategies

8. Managing Interpersonal and Group Processes

9. Human Resources Development: Strategies and Systems

10. Performance Management

INFORMATION TECHNOLOGY MANAGEMENT

1. Enterprise Resource Planning

2. Strategic Management of Information Technology

3. Data Base Management Systems

4. Business Process Reengineering

5. System Analysis and Design

6. Technical Foundation for e-business

7. Data Mining for Business Intelligence

8. Advanced Data Analytics for Business Decisions

9. Technology Management

PRODUCTION AND OPERATIONS MANAGEMENT

1. Supply Chain Management

2. Purchasing and Materials Management

3. Quality Management

4. International Logistics Management

5. Service Operations Management

6. Project Management

7. Simulations and Modeling

INTERNATIONAL BUSINESS

1. International Finance

2. International Logistics Management

3. International Marketing

4. Export Import Policies and Procedures

5. Global Human Resources Management

6. Supply Chain Management

TRAVEL AND TOURISM

1. Principles and Practices of Tourism

2. Global Tourism Geography

3. Hospitality and Resort Management

4. Safety and Crisis Management

5. Airline Management

6. Destination Management

7. Cargo Management

8. Flight Operations Management

9. Tour Package Management

10. Management of Travel Agency and Tour Operations

GENERAL MANAGEMENT

1. Corporate Social Responsibility

2. Management of NGOs

3. Management of Consulting

 
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