MBAASB'S MBA IS

Pgdm Highlights

A 2-year, full-time course across 4 semesters

Pgdm Highlights

Recognised by Cochin University of Science and Technology(CUSAT), AICTE (Govt. of India) Approved

Pgdm Highlights

Enriched with a core of fundamentals of
Management science

Pgdm Highlights

Offering a variety of specialisations (Finance, Marketing, Operations, HR etc) by giving a choice of electives. This provides a degree of flexibility to suit individual interests and goals and prepares students for their professional future.

ASB has been offering a PGDM program since its inception. In keeping with the current trend and the changes being made in IIMs to award MBA instead of PGDM, ASB has taken a conscious decision to seek recognition Cochin University of Science and Technology (CUSAT). On completion of your studies in ASB, CUSAT will award you the MBA degree.


The CUSAT Advantage :


CUSAT is one of the most prestigious universities in Kerala for management education. It was one of the pioneers in India in design and delivery of the MBA programme. CUSAT is known for stringent quality control, regular updating of syllabus, and timely examination, all of which are crucial for your transition to a corporate career. CUSAT has the strongest management alumni network in Kerala which will help you network.


The ASB Advantage :

Faculty and Pedagogy

Faculty and Pedagogy

ASB is known for its teaching, pedagogy and matching infrastructure. Its Harvard style theatre class rooms are meant to initiate intense discussion through cases leading to experiential learning. Theatre class rooms facilitate addressing everyone else in the class as you give your analysis and recommendation of the solution to the situation given in a case and defend your analysis. This enhances your communication and self-confidence, two most important aspects that leads to successful selection for a managerial position. ASB’s faculty with an average of over 15 years of work experience knows how to guide your learning for corporate success.

Value Added Courses

Value Added Courses

ASB enriches the university curriculum with over 25 value added courses. These helps you to compete successfully for a job.

Unique Leadership Development Center

Unique Leadership Development Center

ASB’s leadership center is a unique facility that you will not find in any management institutes. Its focus on developing you as a leader using 8 integrated psychometric tools will make you stand out among the crowd not only during an interview, but also when you join your company after your MBA.

We Support and De-risk You

We Support and De-risk You

ASB gives you an opportunity to you to develop as an entrepreneur. After your MBA, you can set us an incubation center to build your business. ASB will be happy to provide you space and facilities free of cost for one year. In case you found the going tough and wants to revert to a career, you can join ASB’s placement process provided you take that decision within two years of completion of your MBA.

Duration and Program Architecture.

MBA is a two years, four semester program. Between the first and the second year you are required to do an internship in an industry for not less than 45 days. First two semesters consist of core or compulsory courses. During the third and fourth semester you can take up as many as 7 electives from a wide range of specializations: Marketing, Finance, Human Resources, Information Technology Management, Production and Operations Management, International Business, Travel and Tourism, or General Management. You need to take up at least 3 courses from the same specialization area to claim that you have specialized in that area. See list of courses for more details.

Examination Pattern

Each course of the MBA Program is a 3 credit course. You have to pass in both internal and external examinations separately. Each of these is for 50 marks. To qualify to write the examination, you need to have at least 75% attendance.

Semesters and Courses






Specializations
Sample list of courses included in the popular electives (subject to modification by CUSAT)


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