Sanu S. J. has an M.Com from Kerala University with 2nd rank and an MBA from Amrita School of Business, Coimbatore. He has worked in the field of Equity Research and Retail Sales Management for a period of 4 years and has 8 years of experience in academia. He was associated with ICICI Securities Ltd. and HDFC Securities Ltd. He had conducted customer sessions on “Basics of Investing”, “Stock Market”, “Construction of Ideal Portfolio” etc. Sanu has published papers in reputed research journals and presented papers in various seminars. Currently he is pursuing Ph.D in the area of behavioral finance from Bharathiar University.